Nuanu Green App
Mobile
Web3
A token reward app, promoting eco sustainability within the community
Principal Designer
Aug–Oct 2023
Nuanu Green is a proof-of-concept app designed to promote ecological sustainability within the Nuanu community. The app rewards users with eco tokens for their sustainable actions and contributions and lets them spend the tokens within the community.
Introduction
Nuanu is a full-fledged community under construction, spanning 44 hectares in a beautiful untouched part of the Bali island, Indonesia. It consists of housing properties, commercial properties, parks and other public spaces, workspaces, sports areas, and more. The community focuses on creating a free and creative environment for anyone who wants to become a part of it. Nuanu serves as a venue for various public events, festivals, and more.
Objectives
Create a digital platform for Nuanu residents that encourages careful stewardship of the surrounding environment, rewards the most active participants, and provides them with additional voting rights in community governance.
Provide festival organizers and local businesses with instruments to promote their activities within the community.
Research and CJM
Right at the beginning, it was decided to start the design process with the client side (a mobile app) in order to present the idea to the stakeholders and secure funding for the project.
A reference analysis was conducted and a detailed user journey map was created, highlighting key nodes and screens.
Visual References
Some visual references that reflect the eco-friendly theme with a focus on green color schemes and clean, modern typography were studied and added to the project references.
Home Screen
Competitive analysis of apps with similar user mechanics established that the primary influence on the user retention comes from quick and easy access to various ways to use the earned tokens. Therefore, it was decided to make the Home Screen in a form of a feed of all available Deals, Events and Voting Polls.
Event Pages
Each individual page displays specific details of the corresponding Event, Offer, or Voting Poll.
User Profile
The Profile displays all the User's token and cash balances, purchases history and earned NFTs. The appearance depends on the user's current level in the system: Free, Green Pass, Citizen, and Founder.
Prototype
As part of the design process, a clickable prototype was created in Figma.
Conclusion
The project (a client side) was successfully pitched to stakeholders, but implementation was postponed due to the funding priorities. The project is on hold.
Team
Alex Dvorkin
Product Owner
Daniel Verdugo
Principal Designer
Ayrat Gafiyatullin
Art Director